The Guild: Lessons Learned from Our Journey in Apartment Hotels (2016-2023)

About theguild

The Guild's journey from its inception in 2016 to its closure in 2023 is a compelling narrative of innovation, ambition, and the challenges faced by startups in the hospitality sector. Founded by visionaries Brian Carrico and Chris Herndon, The Guild carved out a unique niche by blending the comforts of apartment living with the amenities of a hotel, creating a vibrant experience for guests in urban neighborhoods across the United States.

One of the standout features of The Guild was its commitment to providing spacious, vibe-centric accommodations that allowed guests to immerse themselves in the local culture. By partnering with apartment buildings, The Guild transformed designated floors into inviting spaces that felt like home, yet offered the luxury of hotel-like services. This innovative approach not only catered to the needs of modern travelers but also fostered a sense of community and connection with local artisans and merchants.

The Guild's use of technology to enhance the guest experience is particularly noteworthy. By streamlining processes and reducing friction, they ensured that guests could enjoy their stay without unnecessary hassles, leading to high levels of satisfaction and brand loyalty. The impressive direct booking rates are a testament to the effectiveness of their strategy.

Despite the challenges that ultimately led to their closure, The Guild's impact on the industry is undeniable. The lessons learned during their journey are invaluable, not just for the founders but for the entire hospitality sector. The acknowledgment of their missteps, such as risky leases and overextending their team, reflects a level of transparency and introspection that is commendable.

The Guild's legacy lives on through its alumni, who have gone on to make significant contributions in tech and hospitality. Their story serves as an inspiration for future entrepreneurs, highlighting the importance of resilience, adaptability, and the pursuit of innovation in a rapidly changing market.

The Guild's ambitious vision and dedication to creating memorable experiences for guests have left a lasting mark on the hospitality landscape. While their journey may have come to an end, the insights gained and the connections made will undoubtedly influence the next generation of hospitality ventures.

List of theguild features

• Roomy
• vibe-centric spaces
• Conversion of apartment floors to nightly accommodations
• Hotel-like amenities
• Technology integration for guest experience
• Focus on guest satisfaction and brand loyalty
• Team building and collaboration
• Emphasis on community engagement
• Direct booking optimization
• Alumni network for career advancement
• Key performance metrics and milestones display